Teeth whitening, without booking your week around it.

Most people gain several shades over their starting point, but the honest answer is: it depends on your enamel and what caused the discoloration. Surface stains from coffee, tea and wine respond best; deep intrinsic discoloration may respond partially or call for a different plan, like veneers — and we'll tell you which before you pay. We photograph your shade before and after every session, so you see your own trend line instead of a stock-photo promise.

It depends which whitening. A touch-up rides along with a standard visit — about 31 minutes, check-in to door. A full in-office session is one visit of about an hour, because the gel needs more active time. Take-home trays mean two short stops: a scan, then a pickup a few days later.

Some people feel temporary sensitivity for a day or so. We use protective barriers and can adjust gel strength and timing if you're sensitivity-prone — tell the team at check-in. That changes the protocol, not the price.

The touch-up is, at every visit, in the flat monthly rate — $39 adult, $29 for Founding 500 members. Four visits a year on the ~90-day rhythm means four touch-ups that would cost $316 à la carte. Keeping a shade steady beats rescuing it once a year, and members never pay per rescue.

No — and any office that skips this deserves suspicion. Crowns, veneers and fillings don't bleach; only natural enamel does. If you have visible restorations, we plan around them, and if new ones are coming, whiten first so the lab matches them to your brighter shade. Order matters more than gel strength here.

That's the whole model — from opening day in September 2026, walk-ins are the first-class path, 7am–7pm, all 7 days, with the live wait time published on this site. Until then, the Founding 500 waitlist is how you lock in the $29/month rate and hear the address first.